The objective of the egg organisation is to establish and maintain an organisation in South Africa for the promotion, development and guidance of the commercial egg industry as an independent subsidiary branch of the South African Poultry Association equal in status to that accorded other subsidiary branches of the poultry industry.

The purpose of the Egg Organisation [and its Committee] is to improve the egg industry and promote it on a national level. This entails a critical evaluation of the methodology of control structures, achieving a higher level of operational input, liaising with Government on crucial matters, liaising with consumer bodies, and striving to build a stronger image for the egg industry on an on-going basis. Improvements in the industry can be measured by an increase in egg consumption per capita in South Africa. Eggs are “good for you”.