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AVI Africa 2017+
World Egg Day is a unique opportunity to promote eggs.Every year more and more countries are developing exciting events and generating media interest around eggs and reaching out to consumers encouraging them to eat more eggs.World Egg Day was established at the IEC Vienna 1996 conference when it was decided to celebrate World Egg Day on the second Friday in October each year. This year work egg day is on Friday the 14th October.
For more info on World Egg Day click here.
The Japanese know ‘eggzactly’ how incredible the egg is: According to the International Egg Commission the per capita egg consumption for Japan is 329 eggs/year (third highest in the world) while South Africa’s per capita egg consumption is a meagre 147 eggs/year (2013 report). It makes you think….
Global celebrations are in place for the 20th year of World Egg Day, on the 9th October 2015. Established by the International Egg Commission in 1996, World Egg Day was created to celebrate the wonderful versatility of the egg globally. This annual event on the second Friday of October, has since become well recognised throughout the world as it celebrates the potential of this small but mighty food source.
This year, World Egg Day celebrations coincide with the 2015 Rugby World Cup, a game centred around a ball in the very same shape as the humble egg! As the Springboks run onto the field to prove their mettle against the world’s best rugby playing nations, fans might forget that behind their physiques lies not only a fitness regime but also a scientifically orchestrated approach to nutrition. Ironically, one of the most beneficial foods in any rugby players’ diet, also happens to be one of the most affordable – eggs.
Ask any professional rugby player what they have for breakfast, and the humble egg will in all likelihood feature near the top of their nutrition ladder. Protein is an integral part of any professional athlete’s diet, and one of the easiest, most affordable and healthiest ways to ingest it is through eggs. They are readily available, easy to prepare and easy to digest. It is indeed nature’s perfect convenience food, nutrient-dense, low in kilojoules, with high quality protein and 12 vitamins and minerals, all in one package.
The body not only needs protein, it also needs a sufficient quantity of each of the amino acids, the building blocks of protein. There are 21 amino acids, 9 of which are essential in the diet since the body cannot manufacture them. They are of crucial importance for athletes because they are needed for strength, to promote muscle growth and development, to maintain muscle mass, to maintain immune function and to aid recovery. Protein is essential during recovery because it stimulates carbohydrate storage and results in faster repair and recovery of muscles. The protein in eggs together with these other nutrients add to the many health benefits of eggs: they promote eye health (lutein and zeaxanthin), have a high satiety value which helps with weight loss, improve the nutrient adequacy of the overall diet, help together with calcium to protect bones and teeth (vitamin D), support normal brain and nerve cell function (choline, vitamin B12, and folic acid), etc. Like our sporting heroes, the egg packs a mean punch!
Research has shown that eggs, time and time again, are the hero protein:
As Springbok supporters continue to watch and support their team in action in England, may the shape of the rugby ball be a constant reminder of the incredible benefits of eggs, not only to the Japanese Blossoms, but also to our Boks and to everyone of us. Nobody can afford not to have an egg a day! It is, indeed, the breakfast and the food of champions!
Try our Egg & Biltong Sweet Chilli Sarmies (Click to view recipe).